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CLEVELAND CLOUDS 
1994 Fiberglass Sculptures

Muniz, VIK
In 1994, Progressive commissioned Vik Muniz to create a site specific piece for this monumental atrium. A grouping of fiberglass cloud-like formations ensued. They appear quite fitting since weather and constant change are appropriate themes for both the insurance business and Cleveland. The artist was inspired by Alfred Steiglitz, one of the foremost photographers of the early 20th Century who produced photographs of clouds called "Equivalents". "They are clouds as such, not adjuncts to a broader scene, not to convey the picture of a cloudy day. Steiglitz explained that "the true meaning of the Equivalents...comes through directly, without any extraneous or distracting pictorial or representational factors coming between the person and the picture." Muniz loves crafty, visual puzzles which hark back to Marcel Duchamp. He likes to toy with our perception of reality. The fiberglass sculptures suggest different forms which Muniz imbues with a sense of humor. "Apart from all their heavenly attributes, clouds generally perform in the pictorial apparatus more as a vehicle for transcendence. This may come from the simple fact that a cloud can look like anything but very few things actually look like clouds." Muniz also created four photographs printed in luscious sepia tones of the platinum process to complement the installation. He superimposed images of the cloud-like sculptures over Cleveland vistas and corporate skylines. The photographs have an out-of-focus quality because Muniz made paintings from photographs and then photographed the paintings, again playing with our sense of perception. They establish a mood of intrigue and the viewer gets the sense of fleeting moments frozen in time. Muniz was born in 1961 in Sao Paulo, Brazil He studied art in Sao Paulo and currently lives in New York. He has been exhibiting his work internationally since 1988. His work was included in "The Encompassing Eye, Photography as Drawing", University of Akron, OH; "Small Medium Large Life Size", Museo D'Arte Contemporanea Prato, Italy; and "Multiples", The Aldrich Museum of Art, CT. 1994.017

Location: Cleveland, OH
Building: Campus East
Floor: G